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Aprilia’s Paradox: Winning on Track, Losing the Sponsorship Race
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MotoGP’s Big Gamble: Phillip Island out, Adelaide in. What happens when entertainment and commercial overtakes the sport
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Liberty Media, MotoGP, and the Curious Case of Harley‑Davidson’s Bagger World Cup
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Supercars Commentary shakeup
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Introducing The Fast Tomato
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Aprilia’s Paradox: Winning on Track, Losing the Sponsorship Race
Despite delivering its most successful MotoGP season to date—four race victories, second in the manufacturers’ standings, and third in the riders’ championship—Aprilia enters the 2026 season without a title sponsor. In fact, it is the only manufacturer on the grid this year lacking a major commercial partner. With 2 of the best riders on the grid, and a rich racing…
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MotoGP’s Big Gamble: Phillip Island out, Adelaide in. What happens when entertainment and commercial overtakes the sport
After weeks of speculation, the MotoGP Sports Entertainment Group (formerly Dorna Sports) announced today a very high‑profile casualty as part of its strategy to enhance the fan experience and accelerate growth and innovation in the sport. From 2027, the iconic Phillip Island Grand Prix Circuit will no longer feature on the MotoGP calendar. Instead, it will be replaced by a…
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Liberty Media, MotoGP, and the Curious Case of Harley‑Davidson’s Bagger World Cup
When Liberty Media — the commercial rights holder of Formula One — completed its acquisition of Dorna Sports last year, it didn’t just buy a motorsport property. It acquired the entire ecosystem behind MotoGP and World Superbikes (WSBK). And true to form, Liberty wasted no time reshaping the landscape.
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Supercars Commentary shakeup
Supercars’ worst‑kept secret was confirmed today with the announcement that Neil Crompton will not be part of the 2026 broadcast team. This marks the end of a full‑time broadcast career in which he has been a central figure in Supercars coverage since 2001. Crompton is widely regarded as both the face and voice of the sport, having lived it from…
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Introducing The Fast Tomato
The Fast Tomato was founded by Pauline Campbell in 2016. Pauline Campbell is an integrated marketing and communications leader and academic. Her expertise spans strategic marketing management, new product and brand development, trade marketing, events and sponsorship, communications, and team leadership. She has held senior roles with some of Australia’s most recognized market‑leading organizations across the liquor and FMCG sectors,…
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